Core Web Vitals - Claim a free website audit
Core Web Vitals - what are they and how could the upcoming Google update impact your business
CORE WEB VITALS INTRODUCTION
Google will soon be updating its ranking algorithms to include, what they have called Core Web Vitals. Core Web Vitals however, are often misunderstood, largely due to the confusing terminology that Google and techies like to use. The update was due to be implemented in July 2020, but Google have delayed it in response to the COVID-19 situation. But, it will come into play sometime in 2021, which is great, because it gives you the chance to ensure that your website is brought in line in plenty of time.
It may seem like a nuisance, but look on it as an OPPORTUNITY. As someone who will know all about it, your website, and business, can have the edge over 90% of your competitors, who remain blissfully unaware, or ignore core web vitals altogether.
In a nutshell, better user experience = improved search rankings = more traffic (that also stays on your website) = increased leads and profits!
So let's take a moment to try and explain, in laymans terms, what the 3 core web vitals actually mean. In doing so, you'll see why Google is factoring these into their algorithms to encourage businesses to offer their website visitors the best possible user experience.
The 3 Core Web Vitals
1. Largest contentful paint (LCP)
The largest contentful paint (LCP) asks how fast does the page load? This is mainly influenced by the render time, the largest image, video, text etc. Bear in mind that a slow-loading web page is the main reason that people leave and search for an alternative website.
2. Cumulative layout shift (CLS)
The cumulative layout shift (CLS) determines how fast the page becomes stable? Have you ever loaded a page on our mobile phone, gone to click a button and then the layout shits at the last moment and you click on something else? I know I have, and it is REALLY frustrating!
3. First input delay (FID)
The first input delay (FID) determines how quickly the page becomes interactive. Basically, it asks how quickly a click starts to process and produce a result?
The Impact of Core Web Vitals update to your business
So what does this Google update mean to your search ranking, and what affect might this have on your business?
The short answer is, nobody knows... for sure. Google are always extremely cagey about their updates. They want you to know enough to ensure your website adheres to their best practices, but not enough to "game" the system to gain an unfair advantage.
Google have already stated that Core Web Vitals will become a ranking factor, but wont say how large a role they will play. Traditional factors will still remain important, such as keywords, image alt tags and descriptions etc. Whatever the role Core Web Vitals play, if you are in a competitive niche, even an improvement of just a few positions in the search results is going to have a major positive impact, and on the flip side, if you do nothing and your rankings are severely impacted, it could bring your business to its knees!
Looking beyond the actual rank changes, Google states that when pages meet these Core Web Vitals thresholds, visitors are 24% less likely to abandon the site!
Now that is worth the effort!
FREE WEBSITE AUDIT
Would you like us to perform a free audit of your website? We'll include Google's ratings for your Core Web Vitals, as well as other factors relating to Performs, Accessibility, Best Practices and SEO. It will also include in-depth details on how to improve your ratings. No obligation, but of course, we are always here to help you out!
Just drop us a message with your contact details and your web address and we'll prepare your free audit.